Why use FreightAware?
Because every shipment deserves senior-level thinking, without needing a senior at every desk.
The problem we solve
In almost every forwarding or logistics team, the same pattern shows up. Knowledge lives in the heads of a few senior people. Juniors ask "quick questions" all day long. Margin leaks through rushed decisions and small concessions. Everyone is firefighting instead of structurally protecting profit.
That costs you time, money, and consistency.
FreightAware is built for exactly that moment: "What would our most experienced manager do here?"
What FreightAware actually does
FreightAware is an AI Freight Manager that thinks with you on routing, cost, service level, and risk. It helps protect margin before you send a quote. It guides every operator using senior-level logic, asks clarifying questions when information is missing, and sharpens your customer emails.
It feels like having a senior operations or director-level brain next to every desk, available 24/7.
Why teams use FreightAware
Senior-level logistics thinking, on demand
FreightAware is built on real-world cases in air, sea, road, and DG. Not a generic chatbot, a tool that reasons like an experienced freight manager.
It guides every operator with the same senior-level logic. Not by giving the same answer every time, but by applying the same way of thinking to each case.
Protect your margin, every day
Most margin loss happens in small moments. A bit too much discount. A bit too much "free" service. Saying "yes" before understanding the impact.
FreightAware surfaces the trade-offs between service and profit, makes risk and cost transparent, and explains why a certain approach is better. So you make faster decisions without giving margin away.
Faster answers, fewer interruptions
Instead of "Have you got a minute? I've got a quick question on this shipment..." your team can ask FreightAware first.
It asks the right clarifying questions, lays out options, and helps the operator reach a solid answer on their own. This frees time for your seniors and raises the baseline level of the entire team.
Consistency in how your team thinks
Every operator gets access to the same decision logic. Same types of questions. Same way of weighing risk vs. service vs. cost. Same focus on margin and customer impact.
Whether someone has 3 months or 15 years of experience, the baseline logic stays strong. That leads to fewer errors, less misalignment, and fewer "someone should have checked this" moments.
Continuous improvement
The FreightAware core is designed to improve. The Lite core prompt is refined over time with real cases. The Pro version can learn from your own SOPs, processes, and examples.
So it becomes smarter every week, more aligned with how you work, and more valuable without heavy IT projects.
Unlimited knowledge without limits
Most AI tools hit a wall when you try to add more knowledge. They have character limits, token caps, and context windows that force you to choose what to keep and what to remove.
FreightAware uses advanced RAG (Retrieval Augmented Generation) technology. This means you can add unlimited SOPs, customs regulations, DG rules, carrier requirements, Incoterms guidance, or any operational knowledge your team needs.
The system automatically retrieves only the relevant pieces for each specific query. Your team gets precise, context-aware answers that draw from your complete knowledge base, not a compressed summary that loses critical details.
How it works
1. You describe your case
A shipment, a pricing scenario, an exception, a customer email. Short or detailed.
2. FreightAware thinks with you
It asks clarifying questions, weighs options, and highlights risks and margin impact.
3. You act with confidence
You quote, reply, or decide. Backed by senior-level logic in seconds.
No six-month implementation. Just start using it and feel the impact in daily operations.
Who FreightAware is for
Freight forwarders and logistics providers, brokers, shippers with in-house logistics teams, team leads and operations managers, sales and account managers handling complex logistics customers.
If your work is about deciding, explaining, and protecting margin in logistics, FreightAware helps.
In one sentence
FreightAware gives every operator access to the same senior-level logistics thinking, with sharp, clarifying, margin-aware answers that deliver real value from day one.